Roar
by Pet Industry Resource
The pet industry operating platform.
Active Configuration
PhytoSmart Supplement Brand
PIR Client Configuration

Roar is Pet Industry Resource's proprietary operating platform for brands and businesses in the pet industry. PhytoSmart is a PIR client configured for the supplement brand model: a purpose-built suite covering partner ordering, retail account management, brand assets, affiliate programs, and performance analytics. The five modules below represent the full scope of the PhytoSmart configuration, built on the same ArcGrid Surface foundation that powers the wholesale and distribution configurations.

01
B2B Ordering
Partner Ordering Portal
In Progress

A dedicated ordering interface for wholesale and retail partners carrying PhytoSmart products. Partners log in, browse current inventory, place orders, and track fulfillment without going through a general-purpose e-commerce flow. Designed for the equine, pet, and lifestyle supplement channels where the buyer is a business, not a consumer.

Partner login with account-level pricing and terms
Product catalog with real-time stock visibility
Order history with one-click repeat ordering
Minimum order quantity and case-pack enforcement
Shipment tracking and order status notifications
Account rep contact and support access in-app
Downloadable invoices and order documentation
Mobile-responsive for in-store and on-the-road use
View mockup
02
Account Management
Retailer Account CRM
Coming Soon

Account management built for PhytoSmart's sales team: every retail partner, every distributor relationship, every active door in one place. Track which accounts are ordering, which are at risk, who the primary contact is, and what the rep last discussed. Replaces spreadsheets and scattered notes with a unified account view tied directly to the ordering data.

Full retailer and distributor account profiles
Territory and rep assignment per account
Order history and spend summary per account
Account health flags: inactive, at-risk, high-value
Rep notes and activity log per account
Channel segmentation: equine, pet specialty, wellness
View mockup
03
Brand Management
Brand Asset Library
Coming Soon

A self-serve asset hub for retail and wholesale partners. Product images, shelf-ready packaging files, brand guidelines, print-ready marketing materials, and approved social content all organized, current, and downloadable in the formats partners actually need. No more emailing JPEGs or hunting for the right logo version.

Product photography in multiple formats and sizes
Brand guidelines and logo usage documentation
Print-ready packaging and shelf-talker files
Approved social media copy and creative templates
Product spec sheets and ingredient documentation
Version control: always the current approved assets
View mockup
04
Partner Programs
Affiliate & Ambassador Hub
Coming Soon

A managed program for the riders, trainers, veterinarians, and wellness advocates who represent PhytoSmart in the field. Affiliates and ambassadors get their own dashboard: unique referral links, commission tracking, approved content to share, and payout history. The PhytoSmart team gets a single view of every active partner relationship, performance metrics, and program costs.

Unique referral links and discount codes per partner
Real-time commission tracking and earnings history
Approved content and messaging library for sharing
Payout schedule and payment history dashboard
Partner tier system: affiliate, ambassador, elite
Admin view of all active partners and program spend
View mockup
05
Business Intelligence
Performance Dashboard
Coming Soon

A unified view of PhytoSmart's commercial performance: partner orders, channel revenue, affiliate attribution, and top-performing accounts in one place, updated continuously. Built for founders and sales leads who need to see what is working across channels without stitching together Shopify exports, spreadsheets, and rep reports. The operational picture, consolidated.

Revenue by channel: B2B partners, affiliate, direct
Top accounts by volume and growth rate
Affiliate and ambassador attribution and ROI
Product-level performance: SKU ranking and velocity
Month-over-month and year-over-year comparisons
Export for investor reporting and internal planning
View mockup