Planning Document

Feature Matrix

Canonical feature list with status, priority, and blockers

50 features tracked 8 workstreams Last updated: July 23, 2026

MOCKUP Client-reviewable mockup exists SPEC Specified, no mockup needed OPEN Decision pending P1 Ships first P2 Second wave P3 Third wave

WS-1 Equine Pre-Order

ID	Feature	Status	Priority	Depends On	Blocker
F-101	Equine pre-order product (WooCommerce)	MOCKUP	P1	Plugin selection, charge model	GA-1, GA-5
F-102	Availability countdown, single-variable date	MOCKUP	P1	F-101
F-103	Notify-me capture, tag equine-waitlist	MOCKUP	P1	Tracking plan	GA-9
F-104	Pre-order terms block	OPEN	P1	Client approval	GA-2
F-105	Pre-order to in-stock page state conversion	OPEN	P1	One-page decision	GA-3
F-106	Barn/distributor callout linking WS-6	MOCKUP	P2	F-601

WS-2 Dosing Calculator

ID	Feature	Status	Priority	Depends On	Blocker
F-201	Dosing calculator UI	MOCKUP	P1	Design tokens
F-202	Shake-band dosing table (verify vs printed labels)	MOCKUP	P1	Label verification
F-203	Container duration and subscription cadence output	MOCKUP	P1	F-206 calibration	GA-4
F-206	Shakes-per-container calibration (grams per shake)	OPEN	P1	Client or facility figure	GA-4
F-204	Dose card email gate, tag calculator-lead	MOCKUP	P2	Tracking plan
F-205	Figma design received - confirm client approval	OPEN	P1	Client confirmation

WS-3 Product Finder Quiz

ID	Feature	Status	Priority	Depends On	Blocker
F-301	Product finder quiz, 4-5 questions	MOCKUP	P1	Final naming, approved claims	GA-11
F-302	Editable routing mapping table	MOCKUP	P1
F-303	Result email capture, tag quiz-{sku}	MOCKUP	P2	Tracking plan

WS-4 Affiliates & Ambassadors

ID	Feature	Status	Priority	Depends On	Blocker
F-401	Affiliate program (plugin)	MOCKUP	P2	Plugin + terms	GA-5, GA-6
F-402	Ambassador tier with facility application	MOCKUP	P2	Terms from client
F-403	Testimonial video giveaway submission + queue	MOCKUP	P2	Giveaway terms confirmed
F-404	FTC disclosure language	MOCKUP	P2

WS-5 Reviews Module

ID	Feature	Status	Priority	Depends On	Blocker
F-501	Product reviews with photo/video	MOCKUP	P2	Plugin selection	GA-5
F-502	Verified-buyer badge (WooCommerce order match)	SPEC	P2	F-501
F-503	Moderation queue, publish-on-approval only	SPEC	P2	Moderation owner
F-504	Review schema markup	SPEC	P3	F-501	GA-13
F-505	Migrate 4 homepage testimonials as seed	SPEC	P3	F-501

WS-6 Wholesale + Locator

ID	Feature	Status	Priority	Depends On	Blocker
F-601	Wholesale page + line sheet request form	MOCKUP	P2	Pricing/MOQ from client
F-602	Store locator replacing legacy stub	MOCKUP	P2	Plugin, store list confirmed	GA-5, GA-15
F-603	Suggest-a-store customer lead capture	MOCKUP	P3	Reward code decision	GA-6
F-604	Legacy /pages/ audit and redirects	OPEN	P2	Full crawl	GA-12

WS-7 + WS-8 Comparison + Game

ID	Feature	Status	Priority	Depends On	Blocker
F-701	Comparison landing page (algae vs fish oil)	MOCKUP	P2	Claims sign-off	GA-11
F-702	No-nav ad variant + CTA A/B test	SPEC	P3	F-701
F-801	Bloom! game (playable)	MOCKUP	P3
F-802	Score-gated code + email capture, tag game-lead	MOCKUP	P3	Code economics	GA-6
F-803	404 easter egg + Learn hub placement	SPEC	P3	Nav decision	GA-7

Cross-Cutting All Workstreams

ID	Feature	Status	Priority	Depends On	Blocker
F-901	Brand tokens applied (colors + DM Sans); theme conformance check remains	MOCKUP	P1	Site access	GA-19
F-902	Krumble/Cell-abrate URL migration release	SPEC	P2	REDIRECT-MAP, ads coordination	GA-21
F-903	GTM event wiring per TRACKING-PLAN	SPEC	P1		GA-18
F-904	Claims registry populated from brand inputs	OPEN	P1	Brand info delivery	GA-11
F-905	Learn hub as home for tools	SPEC	P2	Nav decision	GA-7
F-906	Equine photography shot list to client	SPEC	P1		GA-10
F-907	Accessibility audit before launch	SPEC	P2		GA-16
F-908	SEO metadata + sitemap for all new pages	SPEC	P2		GA-13, GA-14