Gap Analysis

Charge at ship vs charge now changes plugin choice, Stripe flow, refund policy language, and the legal terms on the page. Client decision required. Blocks WS-1 final build (not the mockup review).

No cancellation/refund language exists for pre-orders. The Return Policy page was written for standard orders. Needs a short pre-order terms block, client approved. Blocks WS-1 launch.

Tess is revising an equine page markup with client comments while WS-1 specs a pre-order page. Decide whether these are the same page (pre-order module embedded in the equine product page) or a campaign page that later 301s into the permanent product page. Recommendation: one page that converts from pre-order state to in-stock state on the availability date, avoiding a redirect and preserving ad history.

The Figma design arrived and resolved the dosing model: shake ranges per weight band, one universal table for cats, dogs, small animals, birds, and reptiles. What remains blocked is the container-duration and subscription-cadence math, which needs a shakes-per-container calibration (grams per shake) from the client or the Maine facility. The mockup uses a flagged placeholder. Also verify the Figma table matches the printed labels exactly, and confirm the design's approval provenance with the client. Resolved (July 23): brand sheets confirm teal is the sitewide primary; all mockups retokenized. Remaining color question: whether the equine label blue equals brand dark #003E44 (check Tess's label file).

Pre-orders, affiliates (AffiliateWP vs SliceWP), reviews (Judge.me vs Reviews for WooCommerce), store locator. Each needs a license decision and admin owner. Blocks WS-1, WS-4, WS-5, WS-6 builds.

BLOOM10 and the store-suggestion thank-you code are placeholders. Value, single-use enforcement, stacking rules with the 5% subscription discount, and abuse controls (rate limiting code issuance per email) need definition. Blocks WS-8 and locator suggest-a-store reward.