Project Overview
Assets
13
4 planning docs · 9 design mockups
Build Status
Design review
Mockups ready · Awaiting client feedback
Client
PhytoSmart
Managed by Pet Industry Resource
Planning Documents
4 docs
Project Scope
Combined project brief, feature matrix, and gap analysis. 8 workstreams, 50 features, 22 gaps - all in one tabbed document.
Tracking Plan
10 email tags and 18 GTM events mapped per workstream. The contract between the web build and the email program.
Redirect Map
301 redirect plan for legacy Krumble/Cell-abrate slugs and Shopify-era /pages/ URLs. Staged for atomic release.
Design System
Token contract, extraction procedure, component conventions, and known deviations from the live site.
Design Concepts
9 mockups
WS-1
Equine Pre-Order Page
Live countdown, pre-order buy box, notify-me waitlist capture, distributor callout. 3-week launch clock.
Priority
Open
WS-2
Dosage Calculator
Shake-band dosing by pet weight and SKU, subscription cadence, printable dose card email gate.
Functional demo
Open
WS-3
Product Finder Quiz
Five-question flow routing to the right SKU, tagged email capture, editable routing logic.
Functional demo
Open
WS-4
Affiliates & Ambassadors
Two-tier partner program, video testimonial giveaway submission, FTC disclosure language.
Static comp
Open
WS-5
Reviews Module
Star summary, video reviews, verified-buyer badges, photo giveaway to seed UGC pipeline.
Static comp
Open
WS-6
Wholesale & Retail Partners
Retailer positioning, line sheet request form, equine distributor allocation callout.
Static comp
Open
WS-6
Store Locator
ZIP/city search, seeded with LB Healthy Pet Markets NJ locations. Suggest-a-store lead capture.
Functional demo
Open
WS-7
Algae vs Fish Oil
Paid-traffic comparison landing page using only live-site approved claims. Single CTA A/B test.
Static comp
Open
WS-8
Bloom! Mini Game
Fully playable arcade game. Grow an algae cell, dodge fish and heat, score 400 to unlock a discount code.
Playable
Play